Visa - Subway car for women

Art by Jana Glatt
Art by Jana Glatt Art by Lune Carvalho Art by Lune Carvalho Art by Linoca Souza Art by Linoca Souza

Artworks created for promoting exclusive subway cars for women, in Rio de Janeiro. A partnership between Visa and AlmapBBDO, curated by Norte. The chosen names for the project were: Linoca Souza, Lune Carvalho and Jana Glatt.

The inspiration for the artworks came from the routine of the “cariocas” and the tourists, who circulate in the city each day. Working with many colors and outlines, it aims to translate the plurality and the feminine strength, besides building a culture of respect.

Commissioned by

AlmapBBDO / SP