Consul - Vacuum Cleaner Facilite

Character designed for Consul's campaign for the Facilite vacuum cleaner.

The goal was to create a character made of dirt and dust found inside vacuum cleaners. At first, artist MMiller developed character concepts, sketching several options, giving it striking features, such as eyes built with buttons and a navel represented by a locknut.


After that, a study of poses was made in three different situations, and the physical mockup was created. Measuring 60cm high, it came to life by the hands of scenographers at Atelier Casa do Trem. The physical production was made with materials such as foam, dust, dirt, hair, and paper. Inside, it had a wire structure making it malleable to shape it according to the poses needed.


Finally, the character was photographed in different scenarios and actings created for each situation.

Illustration / Character Concepts: MMiller
Sculpture: Atelier Casa do Trem
Photography: Cia. De Foto
Photo Retouch: 24/7 id

Commissioned by