Johnson & Johnson - Illustrage Change
Norte developed the case study video for the award-winning platform Illustrate Change, which aims to create the largest free collection of medical illustrations with diversity of skin tones and phenotypes.
Considering that less than 5% of medical images depict dark skin and only 8% of medical illustrators identify themselves as people of color, the campaign seeks to promote an environment where all patients feel represented and embraced in their healthcare experiences. Illustrate Change, created by Deloitte Digital for Johnson & Johnson, received 10 Clio Health Awards and 4 Cannes Lions Awards.
Animation: Andrei Mallmann
Design: Lucas Rampazzo
Commissioned by
Deloitte Digital