ABC's of Survival

Gabriel Monteiro (Gabs)
Gabriel Monteiro (Gabs) Linoca Souza Linoca Souza Ciro Schunemann Ciro Schunemann Linoca Souza Linoca Souza Junno Senna Junno Senna Oga Mendonça Oga Mendonça Robinho Santana Robinho Santana Robinho Santana Robinho Santana Shamel Washington (book author) and his family

In November 2020, The Bloc NY connected with us to discuss a very special project: The ABC's of Survival.

The project consists of an ABC book that addresses, through texts and illustrations, the difficult lessons BIPOC parents must share with their children on how to survive the structural racism our world presents - responsible for so many unjustified deaths, and target of various recent protests, besides being a central point of discussion during the 2020 elections. The book presents 26 letters and 26 lessons, illustrated by a wide range of BIPOC artists from around the globe.

From Brazil, Norte brought to the project the artistic talents of Oga Mendonça, Ciro Schunemann, Gabriel Ribeiro (Gabs), Junno Sena, Robinho Santana and Aline de Souza (Linoca Souza) - the latter, also responsible for illustrating the book cover.

This book was created with the concept that it shouldn't exist, and aims to provoke real actions and changes. Through its pages, readers will find tear-out protest posters and postcards, which should be addressed to the congress to amplify the debate and awareness. So reading the book should be the first act of a series of movements aiming for racial justice. 

The book launch took part on March 8th in a partnership with the National Black Child Development Institute (, and all proceeds of the book will go directly to the non-profit organization.

Awarded with:

- Leão de Bronze na categoria Industry Craft: Art Direction no Cannes Lions 2020/2021;

- Silver Pencil no One Show 2021;

- Ouro na categoria Print / Mail no Clio Health 2020;

- Prata nas categorias Graphic Design, Art Direction, Copywriting, Single Platform e Social Post, no Clio Health 2020;

- Bronze nas categorias Image Creation e Writing for Design no Clio Health 2020;

- Bronze na Categoria Publishing & Printed Materials no Clio Awards 2020;

- Fusion Cube no ADC Awards 2021;

- Silver Cube na categoria Design for Good / Publication Design no ADC Awards 2021;

- Bronze Cube na categoria Illustration Digital / Series no ADC Awards 2021.

Commissioned by

The Bloc / NY