Klick Health - Choking Posters
The Choking Posters are safety instructions, typically displayed in restaurants and eateries, outlining steps to follow to help someone who is choking.
Playing with the idea that bottling up emotions can lead to an "emotional choking", Klick Health invited Norte to create posters with the same visual structures to serve as guides for dealing with repressed feelings, encouraging people to open up and express emotions and seeking for help. The project received 10 trophies at the 2024 Clio Health Awards and the selection of artists included names like: Pevê Azevedo, Marmota vs. Milky, Gustavo Perg, Gabrielle Schauerhuber, Cezar Berje, Bernardo Abreu and Ana Matsusaki.
Commissioned by
Klick Health