NYC Health + Hospitals - Unlock NYC Care

Art by: Helena Sbeghen
Art by: Pirecco

With the launch of NYC Care, New Yorkers who are not eligible or can’t pay for health insurance will have now access to quality and affordable health care at no low or cost whenever they need it, regardless of immigration status.


The NYC Care awareness launch campaign consists of advertising in multiple languages in key neighborhoods in the Bronx and near all NYC Health + Hospitals facilities, as well as engagement with digital media.


The illustrators who participated in the campaign were Helena Sbeghen and Ricardo Pirecco.

Commissioned by