Sadia - Lollapalooza 2022

Illustrations by Gustavo Perg for the #SadiaNoLollaBR campaign.

The street posters commissioned by Africa Agency for Sadia, a brazilian food brand, were present in multiple channels: it showed up on the walls of Lollapalooza, starred in a film with a soundtrack by Mc Kevin O Cris, a digital campaign with influencers, out-of-home media and various activations.


Movie Production Credits:

Title: Passinho do Lek
Agency: Africa
Client: BRF
Product: Sadia
Image Production: Vetor Filmes
Finishing: Equipe Vetor Zero
Sound Production: Evil Twin Music

Commissioned by

Africa / SP