OnStar - Scary Better

A system for your vehicle that remains constantly updated and constantly improving to the point of frightening its users. To illustrate this distinctive feature of the General Motors' OnStar system, Campbell Ewald from Detroit created the amusing "Better Never Stops" campaign, based on horror movies, and invited us to produce three posters referencing the striking aesthetics of the genre.

Artworks: Bernardo AbreuGustavo Perg and Marcelo Martins

Typography: Jackson Alves 

Executive Production: Norte

Commissioned by

Campbell Ewald