Nike - Segue arrepiando

Manga illustrations created for Nike, promoting the new Corinthians’ official third kit.

Created originally by Wieden+Kennedy São Paulo, the project is an extension of the "Segue Arrepiando" campaign, and counted also with a printed manga graphic novel, developed by our artists. The story describes each step of Corinthians' Club World Cup conquest, from the Guarulhos airport invasion, to the celebration on the streets of Yokohama.

The artworks were also part of an immersive experience: they illustrated a container situated at NeoQuímica Arena, full of memorable moments of the title, such as the trophy, japanese newspapers and images that recounted the most important facts of the 2012 championship final.

Commissioned by

Wieden + Kennedy / SP