Netshoes - Let Them Know Who You Are
Artists Hydro74 and Alex Konahin illustrated a series of 11 posters for the campaign "Let Them Know Who You Are", for Brazilian sporting goods e-commerce Netshoes.
The posters, inspired by classic football player archetypes, were laser engraved on a sheet of leather - the same process used in manufacturing soccer boots.
Awarded at the Cannes Lions (bronze at Press category) and El Ojo de Iberoamérica (silver at Graphic Production and bronze at Sports categories) advertising festivals.
Commissioned by
DM9SUL