Nestlé - Arte da Preservação

In the 90s, Nestlé's Chocolate Surpresa became very popular for its collectible stickers inside the packaging featuring photographs of "Mata Atlântica" animals ("Mata Atlântica" is one of the most endangered rainforest ecosystems in Brazil). Inspired by the nostalgia of these images, Nestlé invited five artists to reinterpret ten extinction endangered animals.

Fifty exclusive NFT cards were produced and sold on the website, with all proceeds going to the SOS Mata Atlântica Foundation's projects for forest restoration, in support of clean water for everyone and the appreciation of parks and reserves.

Commissioned by

Ogilvy / SP