Kwai - World Cup 2022


Graphic and typographic elements, created by Gustavo Perg, for Kwai's World Cup campaign, celebrating football's universe and elements. Kwai is an official sponsors for the Brazilian team in FIFA's 2022 World Cup.


Direction: Allysson Alapont
Attendance: Lia Turato e Caio Rosário
Art Direction: Victor Daniel e Beatriz Almeida
Creation Direction: Rodrigo Marangoni
Production Direction: Ale Sarrilho
Animation: Rodrigo Aranha, Caio Vinícius, Guilherme Rodrilha
Post Production: Yago Rodrigues
Design and Illustration: Gustavo Perg
Curatory and Executive Production: Norte

Commissioned by

Africa / SP