Ipiranga - KMV
Unifying Abastece-aí and Km de Vantagens services, Ipiranga developed a new brand: KMV. The aim is to promote the benefits offered by the company, following consumers in a practical way during their mobility journey.
The process of creating the new, simple and modern identity was made in partnership with iN agency and included a pack of illustrations created together with Norte. Henrique Petrus, the illustration artist, developed scenes refering the program facilities: cashback and access to services such as cinema, concerts, marketplace and travel. The vector illustrations make up all the new label's communication, such as social media, website, app and others.
Commissioned by
In