DetranSP - Thinkers

Illustrations by Marcelo Martins for the "Pensadores" campaign, developed by Artplan agency for Detran-SP.

Freud, Gandhi and Marie Curie - figures who usually have their signature linked to texts and quotes to increase the visibility of messages on social media - give voice to educational phrases: “If you drink, don't drive”, “Wear your seat belt ”, “Respect the speed limits”. The campaign was produced in early 2022. Typography by Rebeca Cirineu.

Commissioned by

Artplan / SP