Curaprox - The Art of Brushing

Paintings by artists Viti, Nina Moraes and Pirecco, developed on mirrors with Curaprox dental products as materials.

Artists Viti, Nina Moraes and Pirecco were invited to join swiss dental products brand Curaprox’s “The Art of Brushing” campaign. 


Each artist used the brand’s toothpaste and toothbrushes as materials to paint a piece on a mirror. The action was documented in video and the pieces featured in the "House of Switzerland Brazil", a temporary exhibition that took place during the 2016 Olympic Games in Rio de Janeiro. 



Leonardo Mendonça



Image Producer: Reclame
Director: John Porciuncula
Cinematographer: Michel Gomes
Music Producer: Lógico Music
Leonardo Mendonça

Commissioned by