Brastemp - Inverse My Fridge

Refrigerators transformed into artworks.

Special action for the promotion of Brastemp Inverse refrigerator. Upon the concept of communication of the new product, ten highlighted bloggers have been chosen to be awarded with the new Inverse refrigerator. 

Each of the blogger's old refrigerators, have been given to ten artists to be turned into new objects, reinvented with a touch of art. Based on visits and interviews, the artists have been selected according to the profile of each blogger. As a final result, refrigerators have been transformed into couch, wine cellar, a flower planter and even a playground for cats.

Guests Artists:

- Ana Helena Tokutake
- Billy Argel
- Emerson Pingarilho
- Estúdio Deveras
- Fernanda Guedes
Fernando Chamarelli
- Geraldo Tavares
Luísa Ritter
Wagner Pinto
- Yan Sorgi

Photos and video: Pedro Bayeux


Commissioned by

LiveAD / SP