Bic - One Bic Poster
Shun Izumi
Bernardo Abreu
Breno Ferreira
Benson Chin
Negritoo
Lygia Pires
Aline Paes
Fabiane Langona
Bernardo França
Davi Augusto
Posters developed for Bic, the ballpoint pen brand. The challenge was to create an artwork with only one blue ballpoint pen in a paper sheet seizing 1,75m x 1,20m. When finished, posters were exhibited on bus stops across Sao Paulo city.
Three of them were shortlisted in the Industry Craft category at Cannes Lions 2018.
Illustrations by:
- Aline Paes
- Bernardo França
- Benson Chin
- Breno Ferreira
- Davi Augusto
- Negritoo
- Shun Izumi
Commissioned by
Young & Rubicam