Atlântida Radio - ID

Teaser promotion for the release of the new ID for Atlântida Radio Station.

To launch a new visual identity, paintings happened in two moments with a 2 weeks break between them. On the first week, walls were painted with grafitti in the Radio's colors with the copy: "The "A" day is comming". The next week, posters with the new ID were posted over this paintings. Besides the wall paitings, each artist produced 3 illustrations that were used as assets to fulfill the ads.

Artists: Achilles Kruger, Celo Pax, Jotapê, Paula Plim and True.
Photos: Juliana Freitas.


Commissioned by

Dez Comunicação / POA