Santa Casa - #1salva8
Illustration for the organ donation campaign #1salva8, for brazilian hospital Santa Casa de Misericórdia de Porto Alegre.
The campaign's hotsite presents an interactive infographic, depicting a line of people waiting for organ donations. The user can declare himself a donor via facebook, in which case his name and profile picture are registered in the infographic and 8 people on the line are highlighted, showing how many patients can be saved by a single donor.
Illustration by Bernardo Abreu.
Commissioned by
JWT / SP