Pfizer - Realidade na Pele
With portraits by Rogério Puhl and typography by Jackson Alves, Norte developed a series digital illustrations for the "Realidade na Pele" campaign, representing people living with atopic dermatitis.
The illustrations were used in virtual advertisements, print ads and outdoor media. The campaign purpose was to talk about the reality experienced by approximately twenty million Brazilians living with this disease, raising awareness and sensitizing the public.
Commissioned by
David / SP