Habitat - The Dissolving Poster
Picture: Gustavo Guives
Picture: Gustavo Guives
Picture: Gustavo Guives
Picture: Gustavo Guives
Picture: Gustavo Guives
Picture: Gustavo Guives
Posters for Habitat for Humanity NGO. The posters educate the community about the dangers of mosquitoes and on rainy days they release an environmental friendly larvicide that kills mosquitoes larvae on standing water. The selected artists live in the communities affected by the campaign.
The campaign won bronze lion on Cannes Lions 2018 on category Health and Wellness Brand Experience, and was on the shorlist on categories Innovation, Good Sustainable Development Goals and Health and Wellness.
Illustrations by:
- Duas
- Feik
- Ricardo Célio
Commissioned by
BETC / SP