Fruit-tella – The outside book
Fruittella invited Norte to collaborate on an innovative and unique children’s book: The outside book features a special technology that only reveals its pages when exposed to sunlight.
Besides making reading more fun, the project proposed a new way for children and their families to explore the world – not just outside the home, but also far from screens. Directed by Norte, the illustrations were created by Brazilian artist Patricia Pessoa. At the 2025 Clio Awards, the book won bronze in two categories (Media, and Branded Entertainment & Content), also mentioned on the Cannes shortlist that same year.
Commissioned by
VMLY&R / SP