Faber-Castell - TBT
To promote the Super-Soft materials, Faber-Castell launched #TBT, a campaign where a series of artists were invited to portray Brazilian influencers using the brand's Eco-Pencils and brush-tip markers.
Twenty-two artists were selected to create reinterpretations of over 100 influencers' photos. Along with the original artworks, promotional kits including all the products were sent out, encouraging handmade creations.
Super-soft Eco-pencils:
Supersoft brush-tip markers:
Commissioned by
David / SP