Netshoes - Let Them Know Who You Are


Illustrations by artists Hydro74 and Alex Konahin for the campaign "Let Them Know Who You Are", for brazilian sporting goods e-commerce Netshoes.

Artists Hydro74 and Alex Konahin illustrated a series of 11 posters for the campaign "Let Them Know Who You Are", for brazilian sporting goods e-commerce Netshoes.

 

The posteres, inspired by classic football player archetypes, were laser engraved in a sheet of leather by the same process used in the manufacturing of football boots. 

 

The campaign received awards at the Cannes Lions (bronze in the Press category) and El Ojo de Iberoamérica (silver at the Graphic Production and bronze at the Sports categories) advertising festivals.

Commissioned by

DM9SUL