POLAR - DESPERTA O BAAAH


Proposing a new point of view on the current meaning of pride in being a gaucho - who lives in the State of Rio Grande do Sul - and the evolution of his values, Polar beer invited us to the challenge of participating in the reformulation of its new visual identity, with the signature “Polar desperta o Baaah” - a popular slang of the State of Rio Grande do Sul -  and its new packaging.


The illustrators Marmotas Vs. Milky was responsible for the design and execution of all the visual elements of the project.

Commissioned by

Paim