A series of illustrations created for the promotion of Doritos Uncut. By means of a Facebook app, the brand encouraged its consumers to create stories along with their friends during 15 days.
Each day, the most liked story was transformed into an animated storyboard. At the end of the promotion, the most liked storyboard of all became a 3D animation short film and the author won a trip to Hollywood.
Besides the animation, illustrations were created to be used in packaging, press kits and the Facebook app itself.
Packaging and Facebook artist: MMiller
Video artist: Leo Teixeira
Video agency: Capsula
Facebook app: Night Agency