Budweiser - Your Tour


Hydro74
Bicicleta Sem Freio Bicicleta Sem Freio Mago Dovjenko Pianofuzz Fernando Volken Togni Nelson Balaban André Maciel Estêvão Teuber & MMiller Nelson Balaban

As part of Budweiser's Your Tour promotional campaign, 10 posters were designed by 10 different artists, for an online action, where users were able to create a custom poster for a concert tour featuring their favorite artists and bands.

Consumers that shared their customized posters and managed to engage the biggest number of friends on social media received tickets to concerts of their chosen bands and artists.

Illustrations by (in order of appearance):  


• Hydro74
• Bicicleta sem Freio
• Mago Dovjenko
Pianofuzz
• Fernando Volken Togni
• Nelson Balaban
• André Maciel

Later on, two additional posters were comissioned for the campaign, by artists Nelson Balaban and Estêvão Teuber, this last one based on a sketch by artist MMiller.

Commissioned by

Africa